Business and Technology
The House of Gucci
An absolutely riveting book about Gucci. It features murder, greed, family intrigue, and one of my clients.
Liar's Poker
An insider book about Solomon Brothers in the ‘80s during the rise of bond market. Fascinating.
The Business Side of Creativity
The best book for any designer trying to figure out how to run a business.
Why We Buy
Origin of the famous “butt-brush” theory. Did you ever notice that many retail shops switched the location of the men's and women's sections? (Women’s is now on the right)? Well, thank Paco. Find out why in this book.
Mass Customization
My new favorite topic. Mass Customization revolutionized manufacturing and will revolutionize a whole lot of other areas as well.
Crossing the Chasm
Great book on marketing. I had never cared about it, but this book was very readable and insightful.
No Logo
I picked up this book thinking it was about branding. It is more of a rant about the destruction that the multinationals are doing to this world.
The Experience Economy
This time Gilmore and Pine focus on the idea that businesses need to focus on creating memorable experiences lest they become commoditized. Good book, though it is dated in places and has a distracting conservative bent in others.