Phil Oye

I tried to go to the Apple Store in SoHo today, but it was closed because someone broke in last night and presumably robbed the place. Apple, meet NYC. NYC meet Apple.

The store definitely looked nice though. The store fit right into SoHo, with its minimalist interior. My theory about retail is that you can tell a high-end store from a low-end one simply by how much empty space the store leaves. By this metric, Apple is definitely high-end. Just as Apple use whitespace in their ads, they use clearspace in retail. Very on-brand.