Phil Oye

I love how different countries do the warnings for cigarettes. Canada is somewhat gruesome by showing close-up photos of lung cancer that take up half of the pack.

Australia, instead, opts for a typographic solution. Bold type with some to-the-point messages like “Smoking causes lung cancer” or “Smoking kills”.

There is none of the weaselly crap of may or can. You can clearly see the strength of the U.S. cigarette lobby, our warnings are tiny and lack conviction.