Phil Oye

A very, very extensive and cool case study (PDF, 7.9mb) about the redesign of BBC.co.uk. The project is pretty amazing from a process point of view. It reminds of the extensive “Discovery” phases we did at Sapient. Great work, great insight, and often, a great waste of money. When the bubble burst, Sapient stopped this sort of work. No one would pay for it and we were back to desiging using our skills and intuition. Ah, the good old days. [Thanks, Michael]