Phil Oye

I’ve been working on Gucci.com for the last 12 weeks and today it has gone live.

MOMENT’s role on this project was to basically take a very good “brand image” site that had a very limited e-commerce offering and redesign the site’s commerce areas to support Gucci.com’s growing revenue goals.

The major problem with the old site was that it was one giant Flash movie. That meant no back button, no bookmarking of pages, no auto-fill on forms, no printing—in short, a completely non-standard browsing experience. While Gucci is not a standard company, doing e-commerce requires that certain conventions be followed.

That said, we needed to make sure that the site felt like a luxury site. We kept the overall visual design, but tightened it up. The key to the solution was a hybrid Flash/HTML site. MOMENT did the HTML and Infornographic did the Flash work.

The site uses CSS for layout, but uses HTML instead of the preferred XHTML. The reasons for which, I will explain in a future post. I found a couple of crazy bugs in Safari that I need to create test cases for, plus a very bizarre image preloading problem in IE PC.

We did prototype testing, user interviews, and more. Expect a full case study soon, but in the mean time, take a look around, and check out the $3000 shoes.