Phil Oye

United, a company near and dear to my heart, is entering the budget airline fray with a new brand called “Ted”. An article in Business 2.0 describes the crazy guerilla marketing that United did in Denver.

Meet Ted is the silly site that they came up with to support the marketing efforts. I thought I had typed in the URL incorrectly at first, but no, that is indeed the real McCoy.

Oh, apparently, Michael Beirut of Pentagram did the naming, which is half of UNI-TED. Get it? I like it.