Advertising
Meet Ted
United, a company near and dear to my heart, is entering the budget airline fray with a new brand called “Ted”. An article in Business 2.0 describes the crazy guerilla marketing that United did in Denver.
Meet Ted is the silly site that they came up with to support the marketing efforts. I thought I had typed in the URL incorrectly at first, but no, that is indeed the real McCoy.
Oh, apparently, Michael Beirut of Pentagram did the naming, which is half of UNI-TED. Get it? I like it.
How do you advertise a casino?
There is a commercial airing for the Borgata Casino in Atlantic City in which, oddly, 90% of the ad features about 100 people on Vespas. What scooters have to do with Casinos, I have no idea.
I did a little research and found that the ad featured members of the New York Scooters club. Apparently, they paid each scooterist $150 a day for about three days of work in the middle of July. Kind of cool.
I wish I could pull off riding a Vespa, but I’m too freakishly tall and Vespas are too damn small. Oh well. Regardless, I would never ride to a Casino by Vespa.
Small, but tough
A great Volkswagen commercial for the Polo.
Not that this an example of it, but I love it when companies actually provide an archive of commercials on their site. It is especially gratifying when they identify the song in the commercial. Mitsubishi could learn a thing or two from this. Their commercials are great and have fantastic music, and people want, dare I say “need”, to identify it. Yet their site doesn’t tell you the songs, but people are so desparate that somebody has compiled an unofficial list. Update: Damn it, apparently, Mitsubishi does listen to their customers. It is hard to find, but a list of music is available on their site. Still no actual commercials, so it makes it difficult to match the music to the commerical.
